Data that cannot be counted, measured, or answered in numbers is called

• A. Primary data
• B. Qualitative data
• C. Questionnaires
• D. Respondents

Answer: (B)

Data that cannot be counted or measured in numbers describes qualities or categories rather than quantities. This kind of data, called qualitative data, captures attributes like colours, textures, opinions, tastes, or types. It’s usually gathered through interviews, observations, or open-ended questions, and is analyzed by grouping responses into categories or identifying themes rather than adding up numbers or calculating averages. The other terms refer to how data are collected or who provides them (first-hand data, a survey tool, or respondents), not to the nature of the data itself.